Yo ho ho and a few bottles of rum!

"I want to do a don’t drink and drive campaign"
"But that’s been done,innumerable times."
"I know. But just do it. Just make it a bit different."

This enlightening conversation was the client brief. We decided to do some research into the topic. An evening at a pub and a severe hangover later, we realized that once you’ve had a drink too many, you tend to see hazy and your reflexes slow down. Yes, we already knew that, but it’s important to ‘feel’ your product.

So we created a banner that invited the consumer to have a drink the way a friend would. The webpage gets fuzzier with every drink while the cursor loses all control of its actions.







Simple and effective the banner makes an impact. Without the use of dramatic visuals or text, the banner drives home a simple point - drinking and driving fuzzes not only your view but also your reflexes.