I love food. True I eat like a bird, but the bits I peck, I relish. And it’s food that binds people together in this country. Ask anyone to choose between shahrukh khan and a cheese burger (orr khakra, or vada pao – depending on where you are) and most people will opt for the latter. This insight gave rise to this innovation.
When Sri Lanka Airlines asked for an online application that proved how well they knew india – we gave them an application that allowed each Indian to find the food of their choice in their city as well as the city they planned to visit.
Bullet Points:
Choose where you are from
Indicate your favourite cusine
Choose your destination
Bingo! See the eating outlets available in both cities.
Result: Hits for the client and an award for the team!
Thanks for the applause.
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